Proactive Reputation Management and Your SEO or SEM Company

Reputation management is often seen as necessary only when a negative publicity attack is under way. While working with an accomplished reputation management company in such circumstances can counter Iphone 4s Earphone an attack and minimize potential damage, the best results are actually seen when companies start working with a company that will both build and protect their reputation prior to any kind of attack. Reputation Management LLC has years of experience in establishing and growing brands as well as protecting them when they come under attack. The advantage of working with a company that can build and protect your reputation is much the same as building a fortress prior to being attacked instead of trying to build one during an attack. In fact, the manner in which the brand building process is executed can make a huge difference down the line should the brand and company come under attack. Including search engine optimization and marketing during the brand building process is a method of fortress building that can stop an attempt to damage a company’s brand before it starts. A skillfully implemented and consistent search engine optimization and marketing plan will ultimately get companies on the first page of the search engines, often with multiple listings. As statistics show, ninety percent of people searching the engines stop at page one. Another nine percent stop at page two leaving one percent for page three and beyond. By putting a company into a position where it occupies the “real estate” on the top pages of the search engines, an SEO/SEM company can make it extremely difficult for negative content to get ranked on pages where it might otherwise be seen when keywords associated with that company are searched. Content that can’t make it to the top pages of the search engines is essentially dead on arrival but, having deflected the first attacks; it’s no time for complacency. Reputation Management LLC Nail Pen monitors the web for negative articles, blogs, and commentary so that they can be countered immediately. Counter attacks can be deployed using existing content already on the web and the creation of new positive content which is then optimized to bury the potential attack by keeping it off of the front pages of the search engines. Once the identity of the attacker is learned, negative content on the web can also be optimized to put them on the defensive which distracts resources, time, and money away from the goal of damaging the targeted company. Using these methods preventing negative content from seeing the light of day and diminishing an attack protects the brand, the company, and its revenues. The key to minimizing the damage that can be done is to be proactive instead of reactive to the possibility that your company is going to be attacked. A campaign of negative content can always be reversed; it’s really a matter of how much damage is incurred before that reversal is accomplished. If that content makes it to the front page it will be seen by potential visitors and consumers of your products and/or services. If that content is even minimally persuasive, the doubt sewn by it will ultimately cost your company both in terms of money and reputation. Preventing that kind of content from being seen at all can eliminate those issues and allow you to focus on what you wanted to do in the first place; run your company.